Brand: 7 Eleven
Media: Ambient
Category: Retail services
Agency: Wenderfalck
Geo: Sweden
7-Eleven: Wedding chapel
During this year’s Pride parade in Stockholm, 7-eleven wanted to show they’re open to everybody - literally. Thus, they transformed one of their stores into a wedding chapel where people could celebrate their love and get married for real. One of the very few openly homosexual Imams, Ludovic Mohamed Zahed, married a lesbian Islamic couple with mass...