Media: Ambient
Category: Clothing & Footwear
Agency: TBWA
Brand: Adidas
Geo: Europe, Finland
adidas and TBWA set out to change a piece of retail forever. To put shopping into window shopping. To turn any store front window into a completely functional virtual store, that would connect with any smartphone, without the need of an app or QR code reader and a complete end-to-end purchase experience. In less than 10 months (only 6 months of ...