Casa De La Amistad Ambient The Hairfest by Ogilvy & Mather Mexico
The Ambient Advert titled The Hairfest
was done by Ogilvy & Mather Mexico advertising agency for Casa De La Amistad in Mexico. It was released in Feb 2014.
Casa De La Amistad: The Hairfest
Brand
Media
Released
February 2014
Posted
February 2014
Market
Industry
Agency
Producer
Production Agency
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| BRANDED CONTENT & ENTERTAINMENT LIONS | Branded Entertainmen: Live Experience | BRONZE |
| PROMO & ACTIVATION LIONS | Product & Service: Charities | SILVER |
| PR LIONS | Practices & Specialisms: Events & Experiential (incl. stunts) | SILVER |
| PROMO & ACTIVATION LIONS | Use of Promo & Activation: Use of Live Shows/Concerts/Festivals | SILVER |
| Clio Awards, 2014 | ||
| Engagement | Product/Service: Events | Gold |
| Content & Contact | Public Service: Content and Contact | Bronze |
| Public Relations | Product/Service: Special Event | Silver |
| London International Awards 2014 | ||
| Non-Traditional | Public Service/Social Welfare | Silver Winners |
| Branded Entertainment | Branded Experiential/Live Events | Gold Winners |
| Non-Traditional | Live Events - Beyond Advertising | Gold Winners |
| CANNES LIONS HEALTH 2015 | ||
| HEALTH AND WELLNESS | B: EDUCATION & SERVICES: FUNDRAISING & ADVOCACY | SILVER |
| HEALTH AND WELLNESS | B: EDUCATION & SERVICES: FUNDRAISING & ADVOCACY | BRONZE |
| One Show 2015 | ||
| Branded Entertainment | Gaming, Music & Mobile / Creative Use of Music Supporting a Brand | Gold Pencil |
| Cross-Platform | Public Service - Experiential / Events, Competitions & Installations | Bronze Pencil |
| Direct | Direct Marketing / Ambient Media | Gold Pencil |
| Interactive | Interactive Advertising / Public Service / Non-Profit | Bronze Pencil |
Credits & Description:
Title: THE HAIR FEST
Brand: Casa de la Amistad
Product: HAIR DONATION
Media: Ambient
Category: Public interest
Agency: Ogilvy
Geo: Mexico
Casa de la Amistad: The Hairfest
Advertising Agency: Ogilvy & Mather, Mexico City, Mexico
Creative Services: Iván Carrasco, César Agost Carreño
Creative Directors: Manuel Vega, David Sánchez Zacarías
Art Directors: Luis Alberto Guerra, Edson Gonzalez
Copywriters: Manuel Vega, David Sánchez...
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