Ad Stars 2017 | ||
---|---|---|
Promotion | Product & Service: Corporate /Institution | Silver |
Promotion | Use Of Promo & Activation: Use Of Promotional Stunts /live Advertising/live Shows/concerts & Festivals | Crystal |
Brand: Coastguard
Agency: Ddb New Zealand
Synopsis:
Coastguard New Zealand is a sea rescue charity that protects fishermen. They patrol New Zealand waters and respond to emergency call outs saving 1000’s of boaties a year from drowning.They are the only organisation that does this work, but as a charity they rely on donations to keep going. Their main method of fundraising is a coin bucket collection in the main Auckland CBD.At the same time, New Zealand is currently facing a d...