espnW Ambient Inequality Court's - Basket by Africa Sao Paulo

Inequality Court's - Basket
The Ambient Advert titled Inequality Court's - Basket was done by Africa Sao Paulo advertising agency for espnW in Brazil. It was released in Jun 2017.

espnW: Inequality Court's - Basket

Brand
Media
Released
June 2017
Posted
June 2017
Market
Creative Director
Creative Director
Executive Creative Director
Creative Director
Art Director
Copywriter
Photographer

Credits & Description:

There is a latent inequality between female and male athletes. ESPMW decided to bring this debate to websites, newspapers and sports fans, including athletes in a very visible way: in the courts. Having this in mind, we turned different sports courts into gender inequality graphics in sports. Making use of the natural divisions found in each sports court we painted them blue and a small space pink. In the corner of the courts, we placed the message highlighting gender inequality in sports.E.g.: ...

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