Fashion Revolution (Ngo) Ambient The 2 Euro T-Shirt - A Social Experiment by BBDO Berlin, Unit 9

The Ambient Advert titled The 2 Euro T-Shirt - A Social Experiment was done by BBDO Berlin, Unit 9 advertising agencies for Fashion Revolution (Ngo) in Germany. It was released in Apr 2015.

Fashion Revolution (Ngo): The 2 Euro T-Shirt - A Social Experiment

Media
Released
April 2015
Posted
April 2015
Market
Executive Creative Director
Art Director
Art Director
Agency
Director

Credits & Description:

Fashion for a bargain - that‘s what everyone wants. A t-shirt for 2€ or jeans for less than 10€ isn‘t inconceivable nowadays. Unfortunately, people don‘t often consider who is paying the real price. We placed a bright turquoise vending machine, offering t-shirts for 2 Euros, at Alexanderplatz in Berlin, to test whether people would still buy it when they are confronted with the conditions in which it was produced. April 24th is Fashion Revolution Day. It‘s held in memory of the 1,129 workers kil...

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