Garnier Ambient, Case study Bale Of Straw by Publicis Frankfurt
The Ambient Advert titled Bale Of Straw
was done by Publicis Frankfurt advertising agency for subbrand: Fructis Shampoo (brand: Garnier) in Germany. It was released in Mar 2012.
Garnier: Bale Of Straw
Brand
Media
Released
March 2012
Posted
March 2012
Market
Industry
Agency
Creative Director
Copywriter
Production Agency
Credits & Description:
The cure for parched unglamorous Hair. New Fructis Oil Repair.
We were asked to create an unconventional outdoor advertisement to create awareness for Garnier's new cure for parched and damaged hair. The new Garnier Fructis Oil Repair. In summertime, once you step out of Germany's cities, the roads are lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repai...
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