Cannes Lions 2013 | ||
---|---|---|
Promo and Activation Lions | Use of Promo & Activation; Best Use of Experiential Marketing in a Promotional Campaign | Silver |
Type of entry: Use of Promo & Activation
Category: Best Use of Experiential Marketing in a Promotional Campaign
Advertiser: MATTEL
Product/Service: HOT WHEELS
Agency: MISTRESS Venice, USA
Marketing Manager: Chris Boumann (Mattel)
Marketing Manager: Missy Alpert (Mattel)
Marketing Director: Anye Deanna (Mattel)
VP/Design: Felix Holst (Mattel)
VP/Boys Marketing: Simon Waldron (M...