Hot Wheels Ambient, Case study DOUBLE LOOP DARE @ X GAMES by Mistress

DOUBLE LOOP DARE @ X GAMES
The Ambient Advert titled DOUBLE LOOP DARE @ X GAMES was done by Mistress advertising agency for subbrand: Hot Wheels Toys (brand: Hot Wheels) in United States. It was released in May 2013.

Hot Wheels: DOUBLE LOOP DARE @ X GAMES

Released
May 2013
Posted
May 2013
Industry
Agency
Art Director
Creative Director
Director
Creative Director
Producer

Awards:

Cannes Lions 2013
Promo and Activation LionsUse of Promo & Activation; Best Use of Experiential Marketing in a Promotional CampaignSilver

Credits & Description:

Type of entry: Use of Promo & Activation

Category: Best Use of Experiential Marketing in a Promotional Campaign

Advertiser: MATTEL

Product/Service: HOT WHEELS

Agency: MISTRESS Venice, USA



Marketing Manager: Chris Boumann (Mattel)

Marketing Manager: Missy Alpert (Mattel)

Marketing Director: Anye Deanna (Mattel)

VP/Design: Felix Holst (Mattel)

VP/Boys Marketing: Simon Waldron (M...

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