The experience which transformed fans in idols.
It's an interactive installation for Itau Bank that transformed fans in idols at the Rock in Rio, the world’s largest music festival.
Media: Ambient
Advertising Agency: TUDO, Brazil
Creative Director: Rodolfo Barreto
Copywriter: Fernando Brandt
Art Director: Gladys Esher
Planning Director: Cleber Paradela
Planning: Danielle Saraiva
Production Director: Iron Neto
RTVC: Cicy Freitas, Jader G...