Kpn Ambient, Design & Branding Windlicht, 5 by Studio Roosegaarde

Windlicht, 5
The Ambient Advert titled Windlicht, 5 was done by Studio Roosegaarde advertising agency for Kpn in Netherlands. It was released in Oct 2016.

Kpn: Windlicht, 5

Brand
Released
October 2016
Posted
October 2016

Awards:

D&AD 2017
Spatial & Experiential DesignDesign for Public SpacesGraphite Pencil

Credits & Description:

Agency: Studio Roosegaarde
Client: Kpn
Design Agency: Studio Roosegaarde
Description:
WINDLICHT shows the beauty of green energy by connecting windmill blades with lines of light. Special software and tracking technology detect the windmill blades rotating at 280 kilometres per hour. Roosegaarde: "WINDLICHT creates the missing link between the Dutch and the beauty of our new landscape." He was inspired by Kinderdijk. For him these windmills from 1740 are a perfect example...

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