Listerine Ambient, DM, Case study The Smile Converter by J. Walter Thompson Milan
The Ambient Advert titled The Smile Converter
was done by J. Walter Thompson Milan advertising agency for subbrand: Listerine Advanced White (brand: Listerine) in Italy. It was released in Apr 2016.
Listerine: The Smile Converter
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Executive Creative Director
Art Director
Copywriter
Account manager
Director
Credits & Description:
For the launch of Listerine Advanced White, JWT Rome installed in 100 stores The Smile Converter, an interactive billboard which evaluates the smile by analyzing its pixels and calculates the percentage needed to reach a perfectly white smile. Then it converts this percentage into an anlogues discount for the purchase of a Listerine Advanced White. Just typing the phone's number or the e-mail, The Smile Converter sends directly the tailor-made discount to the customers
Media: Direct Market...
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