NHS Ambient, Digital, DM, Case study The Virtual Blood Donation by 23red
The Ambient Advert titled The Virtual Blood Donation
was done by 23red advertising agency for NHS in United Kingdom. It was released in Apr 2017.
NHS: The Virtual Blood Donation
Brand
Media
Released
April 2017
Posted
April 2017
Market
Industry
Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Digital | Best Use Of DOOH | Bronze |
Credits & Description:
Brand: Nhs Blood And Transplant
Entrant: 23red
Agency: 23red
Synopsis:
There is a constant need for new blood donors to come forward, particularly young people and those with rarer blood types from the black and South Asian communities. To engage them, we needed to create something that would make them take notice, encourage conversation and drive new registrations. We created an augmented reality app that synced to outdoor screens featuring an empty blood bag and an il...
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