Nike Ambient, Digital, Case study Badge of Honor by Kinetic
The Ambient Advert titled Badge of Honor
was done by Kinetic advertising agency for Nike in China. It was released in Nov 2017.
Nike: Badge of Honor
Brand
Media
Released
November 2017
Posted
November 2017
Market
Industry
Agency
Credits & Description:
Category: Fashion
Media: Integrated
Brand: Nike
Agency: Kinetic
Geo: China
Advertising Agency: Kinetic, China
Managing Partner: Adam Hyslop
Kinetic Worldwide: Benjamin Lord
Published: November 2017
Energize Shanghai’s youth to play harder by making Nike's new line of bandaids "Badge of Honor," a symbol of athletic pride. The campaign needed to inspire kids at scale and deliver the personalization they crave through unique incentives.
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