Pampers Ambient, Case study GIVING BIRTH LIVE by Del Campo Saatchi & Saatchi Buenos Aires

GIVING BIRTH LIVE
The Ambient Advert titled GIVING BIRTH LIVE was done by Del Campo Saatchi & Saatchi Buenos Aires advertising agency for subbrand: Pampers Diapers (brand: Pampers) in Argentina. It was released in May 2013.

Pampers: GIVING BIRTH LIVE

Released
May 2013
Posted
May 2013
Market
Industry
Executive Creative Director
Creative Director
Creative Director
Creative Director
Executive Creative Director
Creative Director

Awards:

Cannes Lions 2013
Promo and Activation LionsProduct & Service; Fast Moving Consumer Goods (not including food)Gold
Promo and Activation LionsUse of Promo & Activation; Best Use of Broadcast in a Promotional CampaignSilver

Credits & Description:

Type of entry: Product & Service
Category: Fast Moving Consumer Goods (not including food)
Advertiser: PROCTER & GAMBLE
Product/Service: PAMPERS
Agency: DEL CAMPO SAATCHI & SAATCHI Buenos Aires, ARGENTINA
Executive Creative Director: Mariano Serkin/Maxi Itzkoff (Del Campo Saatchi & Saatchi)
Creative Director: Ignacio Ferioli/Diego Medvedocky (Del Campo Saatchi & Saatchi)
Agency Producer: Adrián Aspani/Camilo Rojas/Lucas Delenikas (Del Campo Saatchi & Saa...

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