Rexona: Believe in the Invisible

Credits & Description:

Rexona has executed a consumer stunt in Sydney’s Macquarie Shopping Centre and used the footage of shoppers’ reactions to form a new series of online videos tying into Rexona Invisible Dry, the deodorant brand’s no white marks range. Released today, the video content sees shoppers being steered towards a construction site walkway, which features a 4K OLED screen that is ‘invisible’ until the stunt begins. When stepped on, the screen comes to life and appears to shake, shatter and break under the...