Sprite Ambient My Shaddow by WMcCann Brazil
The Ambient Advert titled My Shaddow
was done by WMcCann Brazil advertising agency for Sprite in Brazil. It was released in Jun 2013.
Sprite: My Shaddow
Brand
Media
Released
June 2013
Posted
June 2013
Market
Industry
Agency
Creative Director
Art Director
Executive Creative Director
Copywriter
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Production Agency
Credits & Description:
Media: Ambient
Category: Non-alcoholic drinks
Agency: McCann Erickson
Brand: Sprite
Geo: Americas, Brazil
Every Sunday, since the 90s, one of the main transit routes in São Paulo and one of its urban icons, President Costa e Silva High, more popularly known as the “Minhocão” (big worm), is closed to traffic and becomes a 7-mile long park in São Paulo, where people stroll along and exercise. Built in 1970, Minhocão could be described as the Brazilian version of High ...
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