11:11 Films Case study THE BOOTLEG VERSION [video] by UM
The Case study titled THE BOOTLEG VERSION [video]
was done by UM advertising agency for 11:11 Films in Colombia. It was released in Jan 2013.
11:11 Films: THE BOOTLEG VERSION [video]
Brand
Media
Released
January 2013
Posted
January 2013
Market
Industry
Agency
Creative Director
Credits & Description:
Advertiser: 11:11 FILMS
Agency: UM
Category: Best Use of Special Events and Stunt/Live Advertising
Managing Partner: Diego Pardo Cuellar (Area 52)
: Juan Camilo Valencia
Account Director: Carolina Gonzalez
Creative Director: Francisco Galan Ribeiro (UM Colombia)
Strategy
On September 28th 2012, "El Cartel De Los Sapos” (“The Toad’s1 Cartel“) would premier in Colombia. Our job, with a limited budget, was to successfully launch the movie, based on th...
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