Cristal Awards 2012 | ||
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Consumer Marketing Cristal | BEST USE OF DIRECT MARKETING | EMERALD (BRONZE) |
Case study of the B2B campaign that BETC Paris created for the crime cable network 13th Street in May 2012.
Advertised brand: 13e rue
Advert title(s): The target
Translation of headline to English: The target
Advertising Agency (Name, City, Country): BETC, Paris, France
Agency website: http://betc.fr
Creative Directors:Stéphane Xiberras, Olivier Apers
Art Director:Jordan Lemarchand
Copywriter:Julien Deschamps
Director: Mathias Pardo @ Rita