Festival of Media Global Awards 2016 | ||
---|---|---|
MEDIA | Best Communications Strategy | Gold |
MEDIA | Best Engagement Strategy | Gold |
MEDIA | The Effectiveness Award | Bronze |
INSIGHT | Best Launch Campaign | Gold |
#ShareTheLoad
BRAND: Ariel
BRAND OWNER: Procter & Gamble
CATEGORY: FMCG
REGION: India
DATE: 2015
AGENCY: MediaCom
MEDIA CHANNEL: Experiential,Online,Retail/POS,TV
Insight
Ariel was talking to women who saw laundry as a chore, a task which never got her appreciation. In the Indian society it also reflected on her credentials as a “good wife”. For her “Laundry” was a thankless job, and fingers were pointed if it was not done well.
The ca...