Ariel Case study Removing the stains of social inequality by Mediacom Mumbai

The Case study titled Removing the stains of social inequality was done by Mediacom Mumbai advertising agency for Ariel in India. It was released in Oct 2015.

Ariel: Removing the stains of social inequality

Brand
Released
October 2015
Posted
October 2015
Market

Awards:

Festival of Media Global Awards 2016
MEDIABest Communications StrategyGold
MEDIABest Engagement StrategyGold
MEDIAThe Effectiveness AwardBronze
INSIGHTBest Launch CampaignGold

Credits & Description:

#ShareTheLoad
BRAND: Ariel
BRAND OWNER: Procter & Gamble
CATEGORY: FMCG
REGION: India
DATE: 2015
AGENCY: MediaCom
MEDIA CHANNEL: Experiential,Online,Retail/POS,TV
Insight
Ariel was talking to women who saw laundry as a chore, a task which never got her appreciation. In the Indian society it also reflected on her credentials as a “good wife”. For her “Laundry” was a thankless job, and fingers were pointed if it was not done well.
The ca...

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