Axe Case study AXE SOCIAL TV [video] by Initiative

The Case study titled AXE SOCIAL TV [video] was done by Initiative advertising agency for Axe in Argentina. It was released in Jan 2013.

Axe: AXE SOCIAL TV [video]

Brand
Released
January 2013
Posted
January 2013
Market

Credits & Description:

Advertiser: UNILEVER
Agency: INITIATIVE
Category: Best Use of Social Media
Media Director: Candelaria Cabanillas (Initiative Media)
Media Manager: Carlos Casanova (Unilever)
Media Director: Ezequiel Jones (Unilever)
Media Manager: Matias Artigue (Initiative Media)
Media Manager: Matias Bustelo (Initiative Media)
Execution
Our challenge was to capitalize in a different way all the reach offered by TV so as to achieve higher participation and e...

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