Advertiser: UNILEVER
Agency: INITIATIVE
Category: Best Use of Social Media
Media Director: Candelaria Cabanillas (Initiative Media)
Media Manager: Carlos Casanova (Unilever)
Media Director: Ezequiel Jones (Unilever)
Media Manager: Matias Artigue (Initiative Media)
Media Manager: Matias Bustelo (Initiative Media)
Execution
Our challenge was to capitalize in a different way all the reach offered by TV so as to achieve higher participation and e...