Toyota Case study Go Fun Yourself by ZenithOptimedia London
The Case study titled Go Fun Yourself
was done by ZenithOptimedia London advertising agency for subbrand: Aygo Cars (brand: Toyota) in United Kingdom. It was released in Apr 2015.
Toyota: Go Fun Yourself
Media
Released
April 2015
Posted
April 2015
Market
Industry
Agency
Awards:
| EURO EFFIES / EACA Euro Effies Awards, 2015 | ||
|---|---|---|
| The Winners | Automotive | Gold |
Credits & Description:
for Toyota (Toyota Motor Corporation)
by ZenithOptimedia
Case Study
United Kingdom
Story:
SUMMARY:
Entering a cluttered A-segment market with premium players and less media budget, Aygo had to think differently to regain its brand mojo and bring a new audience into the Toyota brand. Understanding that the audience wanted authentic and fun brand experiences, Aygo created the ‘Go Fun Yourself’ platform. Engaging new digital media influencers of the millennia...
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