British Airways Case study Magic of Flying by OgilvyOne London

Magic of Flying
The Case study titled Magic of Flying was done by OgilvyOne London advertising agency for British Airways in United Kingdom. It was released in Nov 2013.

British Airways: Magic of Flying

Released
November 2013
Posted
November 2013
Industry

Awards:

D&AD Awards, 2014
Digital DesignDigital InstallationsYellow Pencil

Credits & Description:

Award:Yellow Pencil
Yellow Pencil / Digital Design / Digital Installations / 2014
Agency OgilvyOne Worldwide London
Client British Airways
We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within a 200 km radius. The ads displayed each plane’s flight number and the location of its departure. Dynamic retail messaging was also matched to each route.
Art Director Andy Davis<...

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