D&AD Awards, 2014 | ||
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Digital Design | Digital Installations | Yellow Pencil |
Award:Yellow Pencil
Yellow Pencil / Digital Design / Digital Installations / 2014
Agency OgilvyOne Worldwide London
Client British Airways
We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within a 200 km radius. The ads displayed each plane’s flight number and the location of its departure. Dynamic retail messaging was also matched to each route.
Art Director Andy Davis<...