Cruz Roja Mexicana Case study MESSAGES by J. Walter Thompson Mexico

The Case study titled MESSAGES was done by J. Walter Thompson Mexico advertising agency for Cruz Roja Mexicana in Mexico. It was released in Nov 2013.

Cruz Roja Mexicana: MESSAGES

Released
November 2013
Posted
November 2013
Market
Copywriter
Executive Creative Director

Awards:

Cannes Lions, 2014
MOBILE LIONSMessaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile EmailBRONZE
PROMO & ACTIVATION LIONSUse of Promo & Activation: Sponsorship or Partnership CampaignsSILVER
PROMO & ACTIVATION LIONSPromo & Activation: Digital & Social: Use of Other Digital Platforms in a Promotional CampaignSILVER

Credits & Description:

Type of entry: Messaging Campaigns, including SMS, MMS and Mobile
Category: Messaging Campaigns, including SMS, MMS and Mobile EmailMessaging Campaigns, including SMS, MMS and Mobile Email
Advertiser: RED CROSS
Product/Service: TELCEL
Agency: JWT MEXICO Mexico City, MEXICO
Client: RED CROSS
Product: TELCEL
Entrant: JWT MEXICO Mexico City, MEXICO
Type of Entry: Messaging Campaigns, including SMS, MMS and Mobile
Category: Messaging Campaigns...

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