Dulux Case study HOW DOES A PAINT SOLVE INDIA'S ELECTRICITY PROBLEM? [video] by Maxus India
The Case study titled HOW DOES A PAINT SOLVE INDIA'S ELECTRICITY PROBLEM? [video]
was done by Maxus India advertising agency for Dulux in India. It was released in Apr 2013.
Dulux: HOW DOES A PAINT SOLVE INDIA'S ELECTRICITY PROBLEM? [video]
Brand
Media
Released
April 2013
Posted
April 2013
Market
Industry
Agency
Credits & Description:
Advertiser: AKZONOBEL
Agency: MAXUS GLOBAL
Category: Best Use of Branded Content & Sponsorship
Client Leader: Eeshita Ghosh (Maxus)
National Director: Shalja Vohra (Maxus)
Business Manager: Naveen Joshi (Maxus)
Business Group Head: Arpan Priyamvada (Maxus)
Business Executive: Druti Singh (Maxus)
General Manger: Mausumi Kar (Maxus)
Effectiveness
As a result of this activity, Consideration scores went up by 6% in a single quarter. Our bra...
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