Fairy Case study The longer lasting brand legend by Grey London

The Case study titled The longer lasting brand legend was done by Grey London advertising agency for subbrand: Fairy Liquid (brand: Fairy) in United Kingdom. It was released in Mar 2015.

Fairy: The longer lasting brand legend

Released
March 2015
Posted
March 2015

Awards:

EURO EFFIES / EACA Euro Effies Awards, 2015
The WinnersLong-term EffectivenessSilver

Credits & Description:

Client: Fairy liquid
for Fairy Liquid (Procter & Gamble)
by GREY London
Case Study
United Kingdom
Story:
SUMMARY:
Fairy washing-up liquid had decades of success, built on its promise to last longer and wash more dishes than cheaper rivals. But in 2008 the world economy plummeted, and Fairy’s market dominance (a 45%+ value share) started to look less secure. Something had to be done, so in the middle of a recession, Fairy set out to find a way to inves...

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