Febreze Case study Febreze Roadtrip by Grey Dusseldorf
The Case study titled Febreze Roadtrip
was done by Grey Dusseldorf advertising agency for Febreze in Germany. It was released in Jun 2015.
Febreze: Febreze Roadtrip
Brand
Media
Released
June 2015
Posted
June 2015
Market
Industry
Agency
Awards:
| EURO EFFIES / EACA Euro Effies Awards, 2015 | ||
|---|---|---|
| The Winners | Brand Experience | Silver |
Credits & Description:
for Febreze (Procter & Gamble)
by Grey Germany GmbH
Case Study
Germany
Story:
SUMMARY:
To reignite their car air freshener business in UK and Ireland, P&G needed an idea to spark an online conversation about fresh air in cars and create the urgency to buy a Febreze Car vent clip. In an online reality series, three real Brits mastered Europe’s toughest smell challenges and put the product to the ultimate test – with success. Surprised passengers smelled noth...
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