Foot Locker Case study Play My Tweet [case] by BBDO New York
The Case study titled Play My Tweet [case]
was done by BBDO New York advertising agency for Foot Locker in United States. It was released in Jan 2016.
Foot Locker: Play My Tweet [case]
Brand
Media
Released
January 2016
Posted
January 2016
Market
Agency
Executive Creative Director
Copywriter
Art Director
Executive Creative Director
Director
Editor
Production Agency
Awards:
| New York Festival 2016 | ||
|---|---|---|
| Activation & Engagement | Activation & Engagement: Use Of Activation & Engagement: Competitions & Promotional Games | Third Prize Award |
| One Show, 2016 | ||
| Cross-Platform | Consumer - Experiential Advertising / Events & Competitions | Merit |
| Cross-Platform | Consumer - Experiential Advertising / Guerilla | Merit |
| Direct | Consumer - Digital / Social Media & Viral Marketing | Merit |
| Social Media | Consumer - Branded Social Campaign / Branded Social Campaign | Merit |
| One Show Entertainment | Consumer - Gaming & Mobile / Branded Gaming | Merit |
| Clio Awards 2016 | ||
| Branded Content | Product/Service: Digital/Mobile | Bronze |
| International ANDY Awards 2016 | ||
| Social Marketing | Retail | Silver |
| Cannes Lions Entertainment 2016 | ||
| Entertainment | Sports: Use of User Generated Content in Sports Entertainment | Silver Lion |
| Epica Awards 2016 | ||
| Branded Games | Branded Games | Silver |
| Kinsale Shark Advertising Festival 2016 | ||
| Print/Outdoor/Other | International Non Traditional - Events, Stunts, Live Brand or Interactive Experience | Gold |
| Digital | International Digital - Interactive Online Experience | Gold |
Credits & Description:
Client: Foot Locker
Advertiser: Foot Locker
Media: Others
Brand: Foot Locker
Country: United States
Activity: Others
Campaign: Play My Tweet
Agency: Bbdo New York
Agency city: New York
Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Director: Chris Beresford-Hill
Executive Creative Director: Dan Lucey
Art Director: Martins Zelcs
Copywriter: Bryan Stokely
Director of...
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