Georgia Case study My favorite cafe - GEORGIA Vending Machine App by Dentsu Inc. Tokyo
The Case study titled My favorite cafe - GEORGIA Vending Machine App
was done by Dentsu Inc. Tokyo advertising agency for subbrand: GEORGIA Vending Machine (brand: Georgia) in Japan. It was released in Feb 2014.
Georgia: My favorite cafe - GEORGIA Vending Machine App
Brand
Media
Released
February 2014
Posted
February 2014
Market
Industry
Agency
Creative Director
Copywriter
Director
Copywriter
Creative Director
Copywriter
Art Director
Director
Copywriter
Director
Production Agency
Production Agency
Credits & Description:
Japanese "canned coffee" brand GEORGIA is mostly purchased at vending machines. But in Japan, vending machines are a sight all too familiar. How can we make our experience using vending machines a special one? Solution: A mobile app that enables the intimate interaction between "man" and "vending machine". Register a vending machine that you regularly visit, and the app becomes a hotline between you and a cafe owner in the vending machine. The cafe owner will send you a message when you are clos...
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