Honda Case study Better/Si Coupe by Gorgeous Enterprises, RPA
The Case study titled Better/Si Coupe
was done by Gorgeous Enterprises, RPA advertising agencies for subbrand: Honda Civic (brand: Honda) in United States. It was released in Jan 2013.
Honda: Better/Si Coupe
Brand
Media
Released
January 2013
Posted
January 2013
Market
Industry
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Credits & Description:
Category: Automotive
Brand: Honda
Agency: RPA
Country: United States of America
Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Hondaâa passion for innovative thinking and continuous improvement.
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