Hyundai Case study Mini Sonata by Innocean Seoul

Mini Sonata
The Case study titled Mini Sonata was done by Innocean Seoul advertising agency for subbrand: Hyundai Sonata (brand: Hyundai) in South Korea. It was released in Apr 2016.

Hyundai: Mini Sonata

Released
April 2016
Posted
April 2016
Industry

Awards:

Ad Stars 2016
DesignProduct & Service: VehiclesBronze

Credits & Description:

Brand: Sonata
Agency: Innocean worldwide
Description: There are about 1.4 million visually impaired kids in the world. As even bumper cars in amusement parks are a big challenge for them, driving in real life is a dream out of their reach. Our purpose was to provide them the joy of driving. As driving will not be possible otherwise, we intended for the kids to experience the joy of driving by a newly developed car just for them.

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