Ad Stars 2016 | ||
---|---|---|
Design | Product & Service: Vehicles | Bronze |
Brand: Sonata
Agency: Innocean worldwide
Description: There are about 1.4 million visually impaired kids in the world. As even bumper cars in amusement parks are a big challenge for them, driving in real life is a dream out of their reach. Our purpose was to provide them the joy of driving. As driving will not be possible otherwise, we intended for the kids to experience the joy of driving by a newly developed car just for them.