IKEA Case study Catalogue Launch 2014 Integrated campaign "Create what you want" by Instinct Moscow
The Case study titled Catalogue Launch 2014 Integrated campaign "Create what you want"
was done by Instinct Moscow advertising agency for IKEA in Russia. It was released in May 2014.
IKEA: Catalogue Launch 2014 Integrated campaign "Create what you want"
Brand
Media
Released
May 2014
Posted
May 2014
Market
Agency
Digital Creative Director
Copywriter
Client Service Director
Producer
Art Director
Awards:
| MIAF Awards 2014 | ||
|---|---|---|
| Digital advertising (campaigns) | Integrated campaigns | Bronze |
| Advertising campaigns | Durable goods | Silver |
| Media projects | Best usage of the mixed media | Bronze |
| Promo campaigns | Best integrated campaign | Silver |
Credits & Description:
Home is a place where kid’s talents start and grow. That is why IKEA wants parents to listen to kid’s opinion even in home furniture issues. To help kids to communicate with parents and unleash their imagination IKEA gave them freedom to make the advertising campaign during whole 2013 year.
CREDITS:
Agency: Instinct
Creative directors: Roman Firainer, Yaroslav Orlov
Digital Creative Director: Nikolai Fabrika
Art Director: Nikolya Pere
Copywriter: M...
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![IKEA: Cenología [image] Film by McCann Madrid](https://fcdn.me/3e5/082/ikea-cenologia-image-87894759e4b75fcc43cff4ec61.jpg?h=260 "Cenología [image]")
