Jack Daniel's Case study The Bar That Jack Built [case] by Arnold Furnace Sydney, Filmgraphics Entertainment
The Case study titled The Bar That Jack Built [case]
was done by Arnold Furnace Sydney, Filmgraphics Entertainment advertising agencies for Jack Daniel's in Australia. It was released in Dec 2014.
Jack Daniel's: The Bar That Jack Built [case]
Brand
Media
Released
December 2014
Posted
December 2014
Market
Industry
Agency
Creative Director
Director
Art Director
Designer
Copywriter
Account manager
Designer
Awards:
| Spikes Asia, 2015 | ||
|---|---|---|
| Promo & Activation | Use of Promo & Activation: Use of Promotional Events & Stunts | Silver Spike |
Credits & Description:
The Bar That Jack Built is the worldâs first crowd-sourced bar.
Through a six week social & word-of-mouth campaign we offered people the chance to come and work for Jack. Literally, by helping build a bar in exchange for whiskey. The more materials, time or expertise they volunteered, the more Jack Daniel's they received (along with a ticket to the event.) Everything was crowd-sourced, from the bar itself to the entertainment on the night and even 3 of the campaign's 6 content films, whic...
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![Jack Daniel's: The Bar That Jack Built [image] Case study by Arnold Furnace Sydney](https://fcdn.me/f5a/49e/jack-daniels-the-bar-that-jack-built-image-e7936e5dfe8ddf93bab4704417.jpg?h=260 "The Bar That Jack Built [image]")
![Jack Daniel's: LYNCHBURG [video] Case study by Arnold Worldwide Boston](https://fcdn.me/17d/eb6/jack-daniels-lynchburg-video-663f1c5331861546a2cd705b58.jpg?h=260 "LYNCHBURG [video]")
![Jack Daniel's: 2012 INDEPENDENCE CAMPAIGN [video] Digital Advert by Arnold Worldwide Boston](https://fcdn.me/fba/a57/jack-daniels-2012-independence-campaign-video-f70cab5fad9d7d2e091d80750c.jpg?h=260 "2012 INDEPENDENCE CAMPAIGN [video]")
![Jack Daniel's: Our Town [30 sec] Film by @radical.media, Arnold Worldwide Boston](https://fcdn.me/570/b4c/jack-daniels-our-town-06a2575d35b6abf8994f3c5438.jpg?h=260 "Our Town [30 sec]")
![Racing & Wagering WA: SuperPick [00.15] Film by Filmgraphics Entertainment, The Brand Agency](https://fcdn.me/de8/31d/racing-wagering-wa-superpick-b702415cd08b5cc90d465804ad.jpg?h=260 "SuperPick [00.15]")
