Jack Daniel's Case study The Bar That Jack Built [image] by Arnold Furnace Sydney
![The Bar That Jack Built [image]](https://fcdn.me/f5a/49e/jack-daniels-the-bar-that-jack-built-image-e7936e5dfe8ddf93bab4704417.jpg "The Bar That Jack Built [image]")
The Case study titled The Bar That Jack Built [image]
was done by Arnold Furnace Sydney advertising agency for Jack Daniel's in Australia. It was released in Apr 2015.
Jack Daniel's: The Bar That Jack Built [image]
Brand
Media
Released
April 2015
Posted
April 2015
Market
Industry
Agency
Awards:
| Spikes Asia, 2015 | ||
|---|---|---|
| Promo & Activation | Use of Promo & Activation: Use of Promotional Events & Stunts | Silver Spike |
Credits & Description:
Client: BROWN-FORMAN
Product: THE WORLDS FIRST CROWD-SOURCED BAR
Product/Service: THE WORLDS FIRST CROWD-SOURCED BAR
Advertising Agency: RED GUERILLA AUSTRALIA Sydney, AUSTRALIA
Advertising Agency 2 :: ARNOLD FURNACE Sydney, AUSTRALIA
PR Agency: RED AGENCY Sydney, AUSTRALIA
Brief Explanation
We created the world's first crowd-sourced bar "The Bar That Jack Built". A social media and word-of-mouth campaign, offering people the chance to come and work for ...
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![Jack Daniel's: The Bar That Jack Built [case] Case study by Arnold Furnace Sydney, Filmgraphics Entertainment](https://fcdn.me/65d/efb/jack-daniels-the-bar-that-jack-built-case-1e530a5c85a774fd6b8159332e.jpg?h=260 "The Bar That Jack Built [case]")
![Jack Daniel's: LYNCHBURG [video] Case study by Arnold Worldwide Boston](https://fcdn.me/17d/eb6/jack-daniels-lynchburg-video-663f1c5331861546a2cd705b58.jpg?h=260 "LYNCHBURG [video]")
![Jack Daniel's: 2012 INDEPENDENCE CAMPAIGN [video] Digital Advert by Arnold Worldwide Boston](https://fcdn.me/fba/a57/jack-daniels-2012-independence-campaign-video-f70cab5fad9d7d2e091d80750c.jpg?h=260 "2012 INDEPENDENCE CAMPAIGN [video]")
![Jack Daniel's: Our Town [30 sec] Film by @radical.media, Arnold Worldwide Boston](https://fcdn.me/570/b4c/jack-daniels-our-town-06a2575d35b6abf8994f3c5438.jpg?h=260 "Our Town [30 sec]")
