Kinokuniya Book Stores Case study BOOKENDS by J. Walter Thompson Dubai

BOOKENDS
The Case study titled BOOKENDS was done by J. Walter Thompson Dubai advertising agency for Kinokuniya Book Stores in United Arab Emirates. It was released in Jan 2013.

Kinokuniya Book Stores: BOOKENDS

Released
January 2013
Posted
January 2013
Industry

Awards:

Dubai Lynx 2013
Promo & ActivationMERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYSSILVER
Cannes Lions 2013
Promo and Activation LionsUse of Promo & Activation; Best Temporary In-Store Displays in a Promotional CampaignBronze

Credits & Description:

Client KINOKUNIYA
Product KINOKUNIYA
Entrant JWT Dubai, UNITED ARAB EMIRATES
Type of Entry: Promo & Activation: Use of Media
Category: MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS
Title: BOOKENDS
Product/Service: KINOKUNIYA
Entrant Company : JWT Dubai, UNITED ARAB EMIRATES
Advertising Agency : JWT Dubai, UNITED ARAB EMIRATES
Name Company Position
Jwt Duabi JWT Dubai Creative
Describe the brief from the client:

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