L'Oreal Case study L'Oréal Puts Cannes in the Hands of Chinese Women by Mindshare Beijing
The Case study titled L'Oréal Puts Cannes in the Hands of Chinese Women
was done by Mindshare Beijing advertising agency for L'Oreal in China. It was released in May 2015.
L'Oreal: L'Oréal Puts Cannes in the Hands of Chinese Women
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Awards:
| Festival of Media Global Awards 2016 | ||
|---|---|---|
| TECHNOLOGY | Best Social Media Campaign | Gold |
Credits & Description:
BRAND: L'Oreal
CATEGORY: Toiletries/Cosmetics
REGION: China
DATE: May - May 2015
AGENCY: Mindshare
MEDIA CHANNEL: Digital,Mobile
Insight
L’Oréal’s partnership with the Cannes Film Festival goes back years; a prime example of L’Oreal glamour globally. But not for young Chinese women; they have deemed it irrelevant and distant.
Mindshare's challenge was to reintroduce L’Oreal Paris & Cannes in a personally relevant way to young Chinese women.
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
![L'Oreal: Valentina [image] Digital Advert by Kn Video, WMcCann Brazil](https://fcdn.me/8a4/3bc/loreal-valentina-image-85716d5b4bbc34add0b4a38051.jpg?h=260 "Valentina [image]")
![L'Oreal: Mi Primer Día De La Mujer [image] Case study by WMcCann Brazil](https://fcdn.me/1f8/1e4/loreal-mi-primer-dia-de-la-mujer-image-4239a1540684f3cd7b51b7f334.jpg?h=260 "Mi Primer Día De La Mujer [image]")
![Kotex: BREAKING TABOOS IN CHINA [video] Case study by Mindshare Beijing](https://fcdn.me/d60/811/kotex-breaking-taboos-in-china-video-78551c54fc9581227347ff140e.jpg?h=260 "BREAKING TABOOS IN CHINA [video]")
