Mey Icki Sanayii Ve Ticaret Case study YENI RAKI NOSTALGIA COVER [video] by UM
The Case study titled YENI RAKI NOSTALGIA COVER [video]
was done by UM advertising agency for Mey Icki Sanayii Ve Ticaret in Turkey. It was released in Jan 2013.
Mey Icki Sanayii Ve Ticaret: YENI RAKI NOSTALGIA COVER [video]
Media
Released
January 2013
Posted
January 2013
Market
Industry
Agency
Director
Credits & Description:
Advertiser: MEY IÇKI/DIAGEO
Agency: UM
Category: Best Use of Print
Director: Zümrüt Yıldırım
Planner: Orçun Baş
Manager: Özge Değer
Strategy
Yeni Rakı was launched with a limited edition of its bottle in the 50s. The campaign to promote it aimed at emphasising the fact that the brand is a part of our lives for many years. This perception was reinforced with 50’s nostalgia-themed black and white TV sets, LPs and radios.
Effectiveness
One third...
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