Pldt Case study SCREEN-AGE LOVE STORY by Ace Saatchi & Saatchi Makati
The Case study titled SCREEN-AGE LOVE STORY
was done by Ace Saatchi & Saatchi Makati advertising agency for subbrand: myDSL Internet (brand: Pldt) in Philippines. It was released in May 2013.
Pldt: SCREEN-AGE LOVE STORY
Brand
Media
Released
May 2013
Posted
May 2013
Market
Executive Creative Director
Creative Director
Director
Art Director
Client Service Director
Art Director
Art Director
Art Director
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Media Lions | Product & Service; Commercial Public Services, incl. Healthcare & Medical | Bronze |
| Media Lions | Use of Media; Best Use of Social Media | Silver |
| Branded content & entertaiment lions | Branded Entertainment; Best use or integration of digital or social media | Gold |
| Branded content & entertaiment lions | Branded Entertainment; Best integrated content campaign | Gold |
| Spikes Asia 2013 | ||
| Media | Consumer Services | Silver |
| PR | Consumer Services | Silver |
| Media | Best Use of Social Media Marketing | Silver |
| PR | Best Use of Social Media | Silver |
Credits & Description:
Type of entry: Use of Media
Category: Best Use of Social Media
Advertiser: PLDT
Product/Service: MYDSL
Agency: ACE SAATCHI & SAATCHI Manila, THE PHILIPPINES
Executive Creative Director: Andrew Petch (Ace Saatchi & Saatchi)
VP/Creative Director: Trixie Diyco (Ace Saatchi & Saatchi)
Creative Director: Greg Martin (Ace Saatchi & Saatchi)
Head Of Art: Denise Tee (Ace Saatchi & Saatchi)
Copy Writer: Paw Berroya (Ace Saatchi & Saatchi)
Copy W...
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