Tourism New Zealand Case study 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND by Whybin\TBWA Auckland

The Case study titled 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND was done by Whybin\TBWA Auckland advertising agency for subbrand: New Zealand Tourism (brand: Tourism New Zealand) in New Zealand. It was released in May 2013.

Tourism New Zealand: 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND

Released
May 2013
Posted
May 2013
Director
Executive Creative Director
Digital Creative Director
Creative Director
Copywriter
Executive Creative Director
Art Director
Copywriter
Executive Creative Director
Producer

Awards:

Cannes Lions 2013
PR LionsSectors & Services; Travel, Tourism & LeisureBronze
Spikes Asia 2013
Promo & ActivationConsumer ServicesBronze

Credits & Description:

Type of entry: Sectors & Services

Category: Travel, Tourism & Leisure

Advertiser: TOURISM NEW ZEALAND

Product/Service: 100% MIDDLE-EARTH, 100% PURE NEW ZEALAND

Agency: WHYBIN\TBWA AUCKLAND, NEW ZEALAND



Managing Partner: Kelly Bennett (Eleven PR)

Developer: Sam Kwan/Patrick Li (Whybin\TBWA\DAN Auckland)

Production Specialist: Andrew Zen/Nigel Mchardy (Whybin\TBWA\DAN Auckland)

Project Mana...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company