Cristal Awards, 2014 | ||
---|---|---|
BRAND ENTERTAINMENT & CONTENT | BEST BRAND BUILDING | EMERALD |
CONSUMER MARKETING | Best use of ambient in a promotional campaign | EMERALD |
Introducing the Anti-football Can, by Orangina Miss O !
The very first can that can switch off any football game on TV, in total secrecy, for all women - and men - that are not interested in Football.
Agency: Fred & Farid Paris
Brand: Orangina
Media: Ambient
Campaign: THE ANTIFOOT CAN BY ORANGINA MISS O ! #CanetteAntiFoot
Creative directors: Fred & Farid
Copywriters: Ugo Martinez et Guillaume Roukhomovsky
Art Directors : Guillaume Roukhomovsky , R...