Sprite Case study Refresh It! by BBR Saatchi & Saatchi Israel, Promarket

The Case study titled Refresh It! was done by BBR Saatchi & Saatchi Israel, Promarket advertising agencies for Sprite in Israel. It was released in Oct 2013.

Sprite: Refresh It!

Brand
Released
October 2013
Posted
October 2013
Market
Industry
Agency
Digital Creative Director
Creative Director
Account Supervisor

Credits & Description:

To introduce Sprite Israel's new BBR Saatchi & Saatchi created tag line 'Refresh it' special booths were set up along Israel's beaches, equipped with facebook-connected slow motion cameras that filmed consumers getting hit in the face by water balloons. The slo-mo videos were instantly uploaded to the consumers' facebook pages, and the ones with the most views won prizes.
Client: Sprite Israel
Title: Refresh It Slo-Mo Booth
Advertising Agency: BBR Saatchi & Saatchi, Israel

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