Telefonica Case study O2 HOSTS THE MIB3 PREMIERE IN BERLIN - GUINNESS WORLD RECORD [video] by MEC Dusseldorf
The Case study titled O2 HOSTS THE MIB3 PREMIERE IN BERLIN - GUINNESS WORLD RECORD [video]
was done by MEC Dusseldorf advertising agency for Telefonica in Germany. It was released in May 2013.
Telefonica: O2 HOSTS THE MIB3 PREMIERE IN BERLIN - GUINNESS WORLD RECORD [video]
Brand
Media
Released
May 2013
Posted
May 2013
Market
Industry
Agency
Credits & Description:
Advertiser: TELEFÓNICA GERMANY
Agency: MEC
Category: Best Use of Special Events and Stunt/Live Advertising
Account Management: Martin Fett (MEC)
Managing Partner: Frank Lenssen (MEC)
Strategy
The team was briefed to create a highlight-event to enhance o2’s entertainment strategy, directly linking to the naming rights of the o2-worlds and interactively engaging the target group (14-29). The telecommunications industry is highly competitive, with suppliers offe...
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