Advertiser: UPS
Agency: MAXUS GLOBAL
Category: Business Products & Services
Advertising campaign: UPS TERRACOTTA WARRIORS
Regional Business Director: Madelene Ortega (Maxus)
Account Director: Aimee Hung (Maxus)
General Manager: Damian Duffy (Maxus)
Business Director: Kevin Zhao (Maxus)
Execution
We started in Tier 1 city airports, a key environment for speaking with our travelling business audience. There we built miniature museums to tell t...