Vodafone Case study Ghita, the Social Shepherd by BV McCann Erickson Bucharest, UM
The Case study titled Ghita, the Social Shepherd
was done by BV McCann Erickson Bucharest, UM advertising agencies for Vodafone in Romania. It was released in Nov 2013.
Vodafone: Ghita, the Social Shepherd
Brand
Media
Released
November 2013
Posted
November 2013
Market
Agency
Copywriter
Executive Creative Director
Art Director
Copywriter
Client Service Director
Art Director
Awards:
| Cannes Lions, 2014 | ||
|---|---|---|
| MEDIA LIONS | Product & Service: Commercial Public Services, incl. Healthcare & Medical | BRONZE |
| Golden Drum, 2014 | ||
| Film (television, cinema & online) | - | Golden Drum |
| Digital | Social network & community | Golden Drum |
| Integrated communication campaigns | Integrated communication campaigns | Golden Drum Grand Prix |
| Digital campaigns including mobile campaigns | Digital campaigns including mobile campaigns | Golden Drum |
| Public relations | Unconventional communication | Silver Drum |
| Eurobest, 2014 | ||
| Integrated | - | Bronze Eurobest |
| Media | USE OF MEDIA: USE OF SOCIAL IN A MEDIA CAMPAIGN | Silver Eurobest |
| PR | DIGITAL & SOCIAL: USE OF SOCIAL IN A PR CAMPAIGN | Gold Eurobest |
| Intercontinental Advertising Cup, 2014 | ||
| Best of Products and Services | Best of Corporate | Cup Winner |
| Best of Media | Best of Campaign | Cup Winner |
| Cannes Lions, 2015 | ||
| CREATIVE EFFECTIVENESS | CREATIVE EFFECTIVENESS | BRONZE |
| One Show 2015 | ||
| Social Media | Social Media / Branded Social Campaign | Silver Pencil |
| Social Media | Social Media / Best Use of a Social Network | Bronze Pencil |
| Cresta Awards, 2015 | ||
| Integrated Campaigns | (Integrated Campaigns) - INTEGRATED CAMPAIGNS | Bronze |
| Promotions & Incentives | (Brand Activation) - PROMOTIONS & INCENTIVES | Bronze |
| Eurobest Awards, 2015 | ||
| Creative Effectiveness | Creative Effectiveness | Trothy |
| Facebook Awards 2015 | ||
| The Winners | Integrated Campaign | Bronze Award |
Credits & Description:
Client: VODAFONE ROMANIA
Product: TELECOM
Entrant: UM ROMANIA Bucharest, ROMANIA
Type of Entry: Product & Service
Category: Commercial Public Services incl. Healthcare & Medical
Advertising Agency : BV McCANN ERICKSON ROMANIA Bucharest, ROMANIA
Media Agency : UM ROMANIA Bucharest, ROMANIA
Entrant Company : UM ROMANIA Bucharest, ROMANIA
Chief Creative Officer: Adrian Botan (Bv Mccann Erickson)
Executive Creative Director: Catalin Dobre (Bv ...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
![Vodafone: MAKE IT RAIN [image] Film by Bigfoot Films, J. Walter Thompson Cairo](https://fcdn.me/3f6/46f/vodafone-make-it-rain-image-c22c6e5bd89f3388f70c0d4f24.jpg?h=260 "MAKE IT RAIN [image]")
![Get The Flow App: Get The Flow [image] Digital Advert by Tribal Amsterdam, Wefilm](https://fcdn.me/cc6/5d9/get-the-flow-app-get-the-flow-image-515ef55085b8bc2546ddaaadc1.jpg?h=260 "Get The Flow [image]")
![Kentucky Fried Chicken (KFC): Romanian Garlic Sauce [video] Film by MRM Bucharest, UM](https://fcdn.me/f24/e11/kentucky-fried-chicken-kfc-romanian-garlic-sauce-video-67128e5a5f8990d972c1409fc1.jpg?h=260 "Romanian Garlic Sauce [video]")
![Kentucky Fried Chicken (KFC): Romanian Garlic Sauce [image] Print Ad by MRM Bucharest, UM](https://fcdn.me/cce/63f/kentucky-fried-chicken-kfc-romanian-garlic-sauce-image-d91f205d6a97cb4fbbf07914b6.jpg?h=260 "Romanian Garlic Sauce [image]")
