Wella Case study #BRUNETTEXUXA [video] by Ketchum Sao Paulo, NEWSTYLE

The Case study titled #BRUNETTEXUXA [video] was done by Ketchum Sao Paulo, NEWSTYLE advertising agencies for subbrand: Wella Koleston (brand: Wella) in Brazil. It was released in Oct 2012.

Wella: #BRUNETTEXUXA [video]

Released
October 2012
Posted
October 2012
Market
Industry
Agency
Creative Director
Associate Creative Director
Art Director
Creative Director
Creative Director

Credits & Description:

Advertiser: PROCTER & GAMBLE
Agency: NEWSTYLE, KETCHUM
Category: Fast Moving Consumer Goods (not including food)
Chief Account Director: Alice Coutinho (Newstyle)
Chief Creative Director: Claudio Xavier (Newstyle)
Art Director: Luis Ulrich (New Energy)
Account Director: Marcia Esteves (Wunderman)
Copywriter: Paula Zebrak (New Energy)
Copywriter: Rafael Palermo (Wunderman)
Planner: Raquel Messias (New Energy)
Account Director: Roberta Lo...

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