Xtra Space Self Storage Case study Tiny Budget. Big Ambition. One Sticker. by Y&R Johannesburg

Tiny Budget. Big Ambition. One Sticker.
The Case study titled Tiny Budget. Big Ambition. One Sticker. was done by Y&R Johannesburg advertising agency for subbrand: Xtra Space Self Storage (brand: Xtra Space Self Storage) in South Africa. It was released in Jun 2013.

Xtra Space Self Storage: Tiny Budget. Big Ambition. One Sticker.

Released
June 2013
Posted
June 2013
Executive Creative Director
Creative Director
Photographer
Designer

Credits & Description:

XtraSpace self-storage is a small and relatively unknown business that provides extra storage space. With a very small budget, the idea needed to communicate their business to a large target audience in a clear and concise way.
Y&R Johannesburg placed a single sticker in the lift of one of Johannesburgâs largest skyscrapers. This tactical execution makes use of the endless reflection made when you look into parallel mirrors, giving the feeling of infinite space â the brand promise that Xtr...

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