XtraSpace self-storage is a small and relatively unknown business that provides extra storage space. With a very small budget, the idea needed to communicate their business to a large target audience in a clear and concise way.
Y&R Johannesburg placed a single sticker in the lift of one of Johannesburgâs largest skyscrapers. This tactical execution makes use of the endless reflection made when you look into parallel mirrors, giving the feeling of infinite space â the brand promise that Xtr...