Cannes Lions 2013 | ||
---|---|---|
Direct Lions | Strategy; Best Low Budget Campaign | Bronze |
Promo and Activation Lions | Use of Promo & Activation; Best Use of Experiential Marketing in a Promotional Campaign | Silver |
Spikes Asia 2013 | ||
Integrated | - | Gold |
Direct | Public Service, Charity & Fund Raising | Bronze |
Promo & Activation | Public Service, Charity & Fund Raising | Silver |
Direct | Integrated Campaign Led by Direct | Bronze |
PR | Public Affairs | Gold |
Title: COFFEE CART
Type of entry: Strategy
Category: Best Low Budget Campaign
Advertiser: YWCA AUCKLAND
Product/Service: CHARITY
Agency: DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Executive Creative Director: Andy Fackrell (DDB Group New Zealand)
Creative Director: Steve Kane (DDB Group New Zealand)
Copywriter/Art Director: Jonathan McMahon (DDB Group New Zealand)
Copywriter/Art Director: Lisa Fedyszyn (DDB Group New Zealand)
Copywrit...