Ywca Case study DEMAND EQUAL PAY by DDB Auckland
The Case study titled DEMAND EQUAL PAY
was done by DDB Auckland advertising agency for Ywca in New Zealand. It was released in May 2013.
Ywca: DEMAND EQUAL PAY
Brand
Media
Released
May 2013
Posted
May 2013
Market
Agency
Executive Creative Director
Creative Director
Creative Director
Awards:
| Cannes Lions 2013 | ||
|---|---|---|
| Direct Lions | Strategy; Best Low Budget Campaign | Bronze |
| PR Lions | Sectors & Services; Charity and Not for Profit | Bronze |
| Spikes Asia 2013 | ||
| Direct | Public Service, Charity & Fund Raising | Bronze |
| Promo & Activation | Public Service, Charity & Fund Raising | Silver |
| Direct | Integrated Campaign Led by Direct | Bronze |
| PR | Public Affairs | Gold |
Credits & Description:
Type of entry: Strategy
Category: Best Low Budget Campaign
Advertiser: YWCA AUCKLAND
Product/Service: CHARITY
Agency: DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Executive Creative Director: Andy Fackrell (DDB Group New Zealand)
Creative Director: Steve Kane (DDB Group New Zealand)
Copywriter/Art Director: Jonathan McMahon (DDB Group New Zealand)
Copywriter/Art Director: Lisa Fedyszyn (DDB Group New Zealand)
Copywriter/Art Director: Toby Morr...
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