Carlsberg Design & Branding Carlsberg Expørt [image] 4 by Taxi Studio

Carlsberg Expørt [image] 4
The Design & Branding titled Carlsberg Expørt [image] 4 was done by Taxi Studio advertising agency for Carlsberg in United Kingdom. It was released in Jul 2016.

Carlsberg: Carlsberg Expørt [image] 4

Released
July 2016
Posted
July 2016

Awards:

Roses Creative Awards 2017
DesignPackagingSilver
The FAB Awards 2017
Brand RedesignAlcoholic DrinksSilver

Credits & Description:

Category: Alcoholic Drinks
Client: Carlsberg
Agency: Taxi Studio
Synopsis:
Carlsberg EXPØRT needed to reposition themselves as a premium beer from Denmark.
We elevated Carlsberg’s Danish provenance with a design system based on the national flag and an aesthetic style inspired by ‘hygge’; the Nordic philosophy of blending the warm and cool. It’s Danish design with premium beer cues: credible and crafted, simple and powerful, warm and cool.

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