Advertiser: ITV
Agency: LAMBIE-NAIRN
Category: Title sequences
Head Of Production: Cailie Dimmock (Lambie-Nairn)
Creative Director: Sophie Lutman (Lambie-Nairn)
Senior Designer: Victoria Stout (Lambie-Nairn)
Outcome
The rebrand coincided with record figures on the ITV News live stream and website. A record 3.9 million unique browsers visited the site in January 2013, up 518% year on year. On screen, ITV News continued to pull in eight million view...