Kinokuniya Book Stores Design & Branding, Case study BOOKENDS by J. Walter Thompson Dubai
The Design & Branding titled BOOKENDS
was done by J. Walter Thompson Dubai advertising agency for Kinokuniya Book Stores in United Arab Emirates. It was released in Feb 2013.
Kinokuniya Book Stores: BOOKENDS
Media
Released
February 2013
Posted
February 2013
Market
Industry
Agency
Photographer
Creative
Creative
Creative Director
Executive Creative Director
Creative
Creative
Producer
Producer
Illustrator
Creative
Art Director
Awards:
| Dubai Lynx 2013 | ||
|---|---|---|
| Design | POINT OF SALE | GOLD |
| Outdoor | SMALL SCALE SPECIAL SOLUTIONS | GOLD |
| Promo & Activation | FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS | BRONZE |
| Promo & Activation | MERCHANDISING/IN-STORE MARKETING & POINT OF PURCHASE DISPLAYS | SILVER |
| Cannes Lions 2013 | ||
| Promo and Activation Lions | Use of Promo & Activation; Best Temporary In-Store Displays in a Promotional Campaign | Bronze |
| New York Festival 2013 | ||
| Outdoor | Corporate Image, Information & Recruitment | BRONZE WORLD MEDAL |
| Cresta Awards 2013 | ||
| PROMOTIONS & INCENTIVES | PROMOTIONS & INCENTIVES | BRONZE Winners |
| PIAF, 2013 | ||
| CREATIVE BRANDING, MARKETING & SALES | Creative sales & sales support | Gold |
| CREATIVE BRANDING, MARKETING & SALES | Creative Design | Gold |
| Cristal Awards, 2013 | ||
| OUTDOOR CRISTAL | - | GRAND CRISTAL |
| OUTDOOR CRISTAL | AMBIENT | CRISTAL (GOLD) |
| Mena Cristal Awards 2014 | ||
| Outdoor Cristal | NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST | EMERALD (BRONZE) |
| Outdoor Cristal | INSTORE POSTERS & DISPLAYS | EMERALD (BRONZE) |
| Promo & Direct Cristal | BEST USE OF MERCHANDISING / IN-STORE MARKETING | CRISTAL (GOLD) |
| Promo & Direct Cristal | BEST USE OF PROMO & ACTIVATION | GRAND CRISTAL |
Credits & Description:
Type of entry: Use of Promo & Activation
Category: Best Temporary In-Store Displays in a Promotional Campaign
Advertiser: KINOKUNIYA
Product/Service: KINOKUNIYA
Agency: JWT Dubai, UNITED ARAB EMIRATES
Creative: Adham Obeid/Gavin Payne/Jagal Gopinath/Moustafa Mezher/Jun Gonzales (JWT Dubai)
Planner: Prabhakar Iyer (JWT Dubai)
Art Buyer: Emily Haddad (JWT Dubai)
Producer: Jaafar Atwi (JWT Dubai)
Producer: Joris Bosdriesz (JWT Dubai)
Illus...
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